Every Sunday, my family and I meet up with my in-laws at the local Tim Hortons for tea/coffee and a breakfast sandwich. It’s usually a relaxed affair and we sip our tea/coffee by the window and relax, people watch and generally discuss things that went on in our lives during the previous week.

Recently, Tims introduced a new line of breakfast sandwiches and my in-laws (especially) raved about them. I too tried them and although I am very fond of the traditional breakfast sandwich, these sandwiches lacked something and are on their own, very bland.

As the weeks went by, it started to grate on me. These sandwiches could be so much better! I had to write to Tim Hortons and explain my position. Their breakfast sandwiches lacked that essential ingredient, HP Sauce! It should seem plainly obvious (especially to our friends in the UK) that putting HP Sauce on a bacon sandwich is an essential part of the experience. Indeed to many of us, it is just common sense!

Here then is my letter put forth to Tim Hortons which I sent out this very morning:

Dear Sir or Madam,

I am writing in regards to your new line of Hot Breakfast Sandwiches introduced not long ago at Tim Hortons. These sandwiches have become very popular in my family, especially with my in-laws with whom we meet regularly at Tim Hortons on Sunday mornings. The breakfast sandwiches are indeed popular enough that they now insist that we arrive at “Tims” prior to 12 noon each week in order to ensure that no one goes without one of these sandwiches!

Your new Hot Breakfast Sandwiches have most of the elements which make up a classic breakfast sandwich. These include egg, bacon or sausage (I prefer bacon), and cheese (I prefer without) on a “homestyle biscuit”, or as we simply term them “tea biscuits”.

Although I applaud Tim Hortons for introducing a classic breakfast sandwich to their existing line, I do believe there is an issue outstanding which Tim Hortons would do well to address. I am not referring directly to how the sandwich is made or even its limited availability. The issue is that on its own, the new Hot Breakfast Sandwich is a very bland sandwich indeed. Perhaps its taste (or a lack thereof) is due in part to the use of tea biscuits rather than the more commonly used English Muffin, or perhaps it’s the low sodium in the sausage.

Regardless of the cause, I believe this to be an opportunity for Tim Hortons to introduce something to the Canadian consumer which the British public has known for many decades: “HP Sauce makes a bacon sandwich”!

When I make my own breakfast sandwiches at home, an absolutely essential ingredient is HP Sauce. It literally makes the sandwich what it is, a delicious start to my day. When I meet my family at Tim Hortons to enjoy one of your new sandwiches, I invariably bite into the sandwich and instantly realize that something is missing to which I scold myself for not remembering to bring along a bottle of HP Sauce from home!

Tim Hortons and HP Sauce are in some ways very much alike. Both are deeply ingrained into the Canadian dietary lifestyle and it is high time these two brands were brought together to offer the Canadian consumer a better breakfast experience at your locations.

Please consider partnering with HP Foods (Heinz) to bring this to reality by offering packets of HP Sauce with every Hot Breakfast Sandwich sold at Tim Hortons.

Thank you,
Brad K
__________________
www.brownsauce.org

If you are similarly minded and agree that Tim Hortons should partner with HP Foods (Heinz) by providing a packet of HP Sauce with every breakfast sandwich sold, by all means support this idea by writing to Tim Hortons customer service at: customer_service@timhortons.com.

Your comments are of course also welcome!

This entry was posted on Thursday, February 15th, 2007 at 11:04am. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or trackback from your own site.