In HP Sauce at Tim Hortons?, I wrote a letter to Tim Hortons requesting they include packets of HP Sauce with every Hot Breakfast Sandwich they sell. This happened in one of those rare moments where I’ve actually felt ambitious enough to sit down and write to a big faceless corporate entity, regardless of cause or issue. After all, why on earth are they selling hot breakfast sandwiches without HP Sauce in the first place? The whole notion leaves my my mouth feeling dry.

Tim Hortons, as any living breathing Canadian will tell you, is as about as Canadian as hockey, or maple syrup. People here take pride in waiting in long line-ups whether it be on foot or in their cars, idling in long lineups which can wind around the block - all for a double-double (a coffee with two cream and two sugars). Tim Hortons is afterall, just a coffee house that serves doughnuts, muffins and soups along with their ‘famous’ Tim Hortons coffee. What sets them apart however is their omnipresent nature in the market. There are Tim Hortons locations which are even located kitty-corner (diagonally opposed) to each other at traffic intersections! Why? So drivers don’t have to cross the street to get their coffee & biccies.

Analyzing the Tim Hortons marketing machine is however not why I’m writing this. My main interest is getting HP Sauce served with their Hot Breakfast Sandwiches, and for the most part it ends there.

There then is the email which I received from Tim Hortons corporate for your amusement:

Dear Mr. K,

I would like to thank you for contacting our Head Office with your suggestion in regard to offering HP sauce with our Breakfast Sandwiches. We always appreciate hearing from our customers.

Your comments have been forwarded to our Research and Development Department for review and consideration. It is through feedback from valued customers, such as yourself, that we are continually able to grow as a company.

Thank you again for contacting us and for your ongoing patronage. If you have any further questions or comments please do not hesitate to contact us.

Sincerely,
TDL Group Corp.


Sonia
Operations Services

Yes, I have a question. When will you be serving HP Sauce with your Hot Breakfast Sandwiches! Still, a generic response is better than no response at all. In the mean time, I’ll be taking my HP Sauce to timmies from now on! Perhaps I’ll post a piccie or two for posterity.

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