Reggae Reggae Sauce
Back when the Birmingham HP Sauce factory was in its final death throws, a man named Stephen Godwin stepped up and made an impassioned plea for Branston Brown Sauce as not only a viable, but tasty alternative to HP Sauce. He not only wrote me to plead his case, but went as far as to send me a sampler of Branston products which aren’t available on Canadian store shelves. Two years on and Branston Brown Sauce still finds its way into my fridge, only these days I regularly pick it up at the local import shoppe – The Brit Cafe. Tasty stuff indeed! If you’re at all dissatisfied with your current brand of brown sauce, I highly recommend Branston.
Moving on, Steve emailed me once again this past week to introduce us to another sauce he deems worthy of our attention. Thanks for remembering us Steve!
We have a program in the UK call Dragons Den where budding entrepreneurs show their wares. In this case some eccentric raster musician called Levi Roots gave them his pitch and the rest is history as they say. This stuff is amazing and is selling like hot cakes. This is old news in the UK but certainly worthy of “Brown sauce” recognition.
Levi Roots’ pitch on Dragons Den (YouTube):
At first he gave sole franchise to Sainsbury’s but now it is in all major stores and his range is ever increasing.
The original Jerk sauce he came up with has its “roots” in the Worcester / HP camp but is slightly redder in appearance and is a bit loose compared to traditional browns.
“A follow-up episode of Dragons’ Den aired on July 18, 2007 revealed that Sainsbury’s had expected the sauce to sell 50,000 bottles in its first year. In fact it sold 40,000-50,000 bottles per week[4], and continued to be a high-selling product.[citation needed]“ – Steve
Again thanks for keeping us informed Steve, and by all means send us over a bottle!
The official website for Reggae Reggae Sauce is: Levi Roots’ Reggae Reggae Sauce. Put music in your food!. Try it out, let us in on what you think of it! Is this sauce worthy of brown sauce distinction?
August 24th, 2009 04:58
Reggae Reggae Sauce comes in various flavours now, but is primarily a marinade rather than a condiment. The original flavour is pretty spicy.
HOWEVER, stuff that! It’s superb on a bacon sandwich.
Levi Roots has a TV show starting this week on the BBC. Maybe it’ll get shown on BBC worldwide formats in time.
February 19th, 2010 03:56
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