Customer Service Handbook

Customer Service Handbook

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This book discusses the why, when and how to offer customer service (the right way). The right way produces companies that know how to extend their business life and expand future profits. The wrong way produces companies that treat their customers as transitory, and in the process become transitory themselves. Providing high quality service is optional, but always advisable. Service delivery is that all important bridging device that establishes positive associations between customers and the brand of an organization. The efforts to win over customer loyalty begin well before the purchase is made and continue indefinitely. When presented as part of a series of deliberate expectations, high quality customer service delivers greater brand recognition, improves customer retention, and builds company longevity.Note: The type of survey issued (mail or E-mail) directs the level of response based on the customer type. Survey ... Acknowledgments that informa€”for example, letters that include a follow-up date if further action is pending for an open inquiry.

Title:Customer Service Handbook
Author: Valerie H. Lunden
Publisher:Valerie H. Lunden - 2009-04-01

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