Nachhaltige Markendifferenzierung von Commodities
Tim Bohmann erarbeitet im Rahmen der identitActsbasierten MarkenfA¼hrung ein detailliertes VerstAcndnis von Commodities, auf dessen Basis er sechs commodity-spezifische MarkendifferenzierungsansActze herleitet.AAKER, D. (1991): Managing brand equity: Capitalizing on the value of a brand name, New York 1992. AAKER, D. (1992): Management des Markenwerts, Frankfurt a.M. 1992. AAKER, D. (1996): Building Strong Brands, New York 1996.
| Title | : | Nachhaltige Markendifferenzierung von Commodities |
| Author | : | Tim Bohmann |
| Publisher | : | Springer-Verlag - 2011-01-19 |
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