Reaching Audiences

Reaching Audiences

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With a Foreword by Geoffrey Nowell-Smith From Hollywood blockbusters to artists' film and video, distributors play a vitally important role in getting films in front of audiences. As the link between production and exhibition, their acquisition policies, promotional practices, and level of resources determine what is available, and so help shape the very nature of our film culture. Reaching Audiences is centrally concerned with the distribution practices that have been developed to counter Hollywood's traditional dominance of the marketplace, and ensure audiences have access to a more diverse moving image culture. Through a series of case studies, the book tracks the inventive distribution and exhibition initiatives developed over the last 40 years by an array of small companies on the periphery of the beleaguered UK film industry. That their practices are now being replicated by a new generation of digital distributors demonstrates that, while the digital 'revolution' has rendered those practices far easier to undertake and hugely increased their scope, the key issues in securing a more diverse moving image culture are not technological. Although largely invisible to outsiders, the importance of distributors and distribution networks are widely recognized within the industry, and Reaching Audiences is a key contribution to our understanding of the role they both do and can play.Available at http://fv-distribution-database.ac.uk/PDFs/CNmins941026.pdf ( accessed 1 February 2011). ... Comedia, a#39;Albany Video: A Strategic Definition of the Organisation and an Assessment of Training Needsa#39;, February 1987: 7. ... The Cinenova Board of Directors, letter to all Cinenova Filmmakers, 6 November 2000. Source: courtesy of Judith Higginbottom. The decision to suspend active trading was also precipitated by their two members of staff both leaving at the same time.


Title:Reaching Audiences
Author: Julia Knight, Peter Campbell Thomas
Publisher:Intellect Books - 2011
ISBN-13:

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