Seven Principles of WOM and Buzz Marketing

Seven Principles of WOM and Buzz Marketing

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Chapter 7 Principle 6: Launch a WOM Campaign a€œDid you hear about the Sears specials this week, Helen?a€ Kimberly said on the other side of the line. a€œKenmore vacuum cleaners are 40 percent off! Kenmore is a good brand name, you know.

Title:Seven Principles of WOM and Buzz Marketing
Author: Panos Mourdoukoutas, George J. Siomkos
Publisher:Springer Science & Business Media - 2009

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